Remember you are investigating WHY the Lake District National Park area needs rebranding: Social, Economic, Demographic. Layout is up to you but I would like to see qualitative and quantitative data to back up your findings.
Use this population pyramid tool to compare population structure for areas in the Lake District (South Lakeland, Eden Valley etc) with the rest of the UK.
Index of Multiple Deprivation data for South Lakeland. You know how to use this now